The story behind the pin

Our logo hides a little secret. Here's what the Rydsom pin really represents, and why it matters.

Look closely at the Rydsom wordmark and you'll notice the 'o' isn't quite an 'o' at all, it's a location pin, and inside it sits a steering wheel.

That small detail carries our whole mission: connecting a place (the pin) with a driver (the wheel). Every ride is a meeting point between where you need to be and the person who'll get you there.

The violet was chosen deliberately too, bold, optimistic and unmistakably ours. It's a colour that stands out in a crowded street, just like we hope Rydsom does.